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Vara - Social Media Manager (based in Cairo)

Permanent employee, Full-time · Cairo, Egypt
What we do
Better breast cancer screening should be a universal offering to every woman in the world. Vara’s AI-powered software platform, created with screening radiologists in Germany, mitigates much of the human subjectivity associated with reading mammography results—and reduces the repetitive work screening physicians are routinely subjected to—we’re making breast cancer screening more effective, more measurable, and more accessible for everyone, everywhere. By democratizing access to early screening around the world, we deliver measurable impact backed by clinical evidence. We are partnering globally, to deliver breast cancer screening where it is needed most.

As the first company from Europe’s leading AI venture studio Merantix, Vara has grown since 2018 to become a 30-member international team. Our diverse team consists of highly motivated and ambitious entrepreneurs, healthcare professionals, and technology experts. 
Further information can be found on our website: www.vara.ai.

To strengthen our team in expanding to Egypt, we are looking for you as a Social Media Manager (m/f/d) based in Cairo. Together we are going to bring AI-powered screening to millions of women in Egypt providing them with excellent state-of-the-art healthcare services.
Your role

  • Identify brand positioning and consumer insights

  • Develop, implement and manage Vara’s social media strategy after conducting competitive research, platform determination, messaging, and audience identification

  • Plan, create, publish and share new content ideas that build meaningful customer connections, increase brand awareness, and encourage community members to engage with the brand

  • Stay up to date with the latest social media best practices and technologies

  • Set up and optimize company pages within each platform to increase the visibility of company’s social content and build Vara’s digital presence 

  • Provide Intelligence reports on social media performance of all marketing campaigns, and assess ROI and KPIs

  • Build digital customer journeys that drive engagement and conversions

  • Create Paid ADs strategies for all digital marketing channels to achieve the conversion objectives

  • Ensure ads are creative in content and displayed appropriately

  • Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports

  • Optimize plans and budgets according to the best media mix

  • Monitor costs and return on investment (ROI)

Your profile

  • Minimum of 4 years’ experience in the field of Social Media Marketing 

  • Must have In-depth knowledge of various social media platforms, best practices, and website analytics

  • Experience in Google Ads, Google Analytics, and Meta Business Suite is a must

  • Creativity in content generation and ideas with excellent analytical abilities

  • Familiarity with web publications/social media

  • Excellent writing and editing skills in English

  • Excellent communication and interpersonal skills

  • Up-to-date on the latest trends and technologies in digital marketing

  • Leadership Skills are a MUST

  • Fluent English is a MUST

  • Experience executing paid social media campaigns

  • Ability to manage multiple projects at the same time

  • Knowledge in key areas of digital marketing (SEO, social media, content marketing, email marketing, and SEM)

What we offer
  • In office? From home? Somewhere in between? Whatever you prefer
  • Competitive salary
    We regularly benchmark salaries within the tech and healthcare industry.

  • Develop your career
    Dedicate yourself to impactful projects and have regular, meaningful career development sessions with your manager

  • Social insurance

  • Medical Insurance 

  • Transportation allowance

  • Multicultural work environment
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About us
We are an equal-opportunity employer and value diversity. We consider all applications equally regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. We strongly encourage individuals from groups traditionally underrepresented in tech to apply, and we can help with immigration.
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Your application!
We appreciate your interest in the Merantix ecosystem. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at info@merantix.com.

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